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Title: Press Release Grid Lock
Date: 2010-09-28
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| Title | Press Release Grid Lock |
| Date | 2010-09-28 |
| Description | PRESS RELEASE FOR IMMEDIATE RELEASE FUTWREDASH FutureDash Announces Secure Home Energy Monitoring GreenDash™ software now features new GridLock™ technology, gives homeowners unparalleled data protection and keeps sensitive home energy information private LAGUNA BEACH, Calif., - Sept. 28, 2010 - FutureDash Corp., an innovative start-up business-to- business (B2B) software company, announces today that its flagship GreenDash™ home energy monitoring software product now features GridLock™ security: 'second-to-none’ data encryption that guarantees personal home energy use data will remain strictly secure, private and confidential. By installing a home energy monitoring system, it has been proven that homeowners can change their energy usage patterns and save significant money on each and every electricity bill. But as significant quantities of personal data are accumulated, transmitted and stored in cyberspace, global concerns are rising over the security, accessibility, ownership and use of that data. It could offer significant insight in to the homeowner's daily lifestyle, routines and habits without their knowledge. "The increasing implementation of Smart Grid and home energy monitoring systems is being met by a rising global backlash led by consumers and homeowners over data privacy, " said Kevin Strong, FutureDash CEO. "Historically, a single meter reading taken at infrequent intervals by a utility employee required physical access to the meter and would disclose very little. It presented little or no risk to the homeowner. However with the Smart Grid that all changes. Levels of detail, frequency, immediacy and remote accessibility of that data present a far greater threat if intercepted or misused. One of our core beliefs is that homeowners everywhere should be guaranteed that their personal energy usage data will remain totally private - and unable to be accessed or used by anyone else. And that includes the telcos, utilities, thieves, cybercriminals, government agencies, divorce lawyers, private detectives, marketing managers or any other aspiring ‘big-brothers’. Despite existing laws and regulation, which vary from country to country and even within the USA from state to state, no existing legislation properly addresses these critical data protection concerns. This lack of protection will expose the general public to the risk of potential unauthorized exploitation of this data, examples of which could vary from inconveniences such as receiving unwanted telesales calls or soam emails, to the catastrophic such as the identification of lifestyle patterns and routines to facilitate the kidnapping of a high net worth individual. Having foreseen these concerns, the GreenDash product architecture was designed, engineered and built from the ground up with data protection and security built in as a fundamental concept," said Allan Hundhausen, FutureDash CTO. "We are pleased to see a number of organisations now taking initiatives to provide guidance and correct the lack of controls, including the US National Institute of Standards and Technology (NIST) who are drafting a set of guidelines for Smart Grid Cyber Security Strategy, Architecture and Requirements." GreenDash presents users with an instant view of home energy consumption and uses patent pending ‘GridLock'™ technology to encrypt the data using the strongest possible software keys allowed under US laws for export. This is done before the data leaves the safety of a user's home to be stored in the ‘cloud’. That data then remains encrypted in transit and in storage with only the originating homeowner having the ability to access, decrypt and read their own data. Evaluation samples preloaded with GreenDash software including 'GridLock'™ encryption technology and compatible with ZigBee Smart Energy Profile devices are available from FutureDash for qualified partners to use in smart grid trials and pilots. About FutureDash Incorporated in March 2008, FutureDash is an innovative start-up business-to-business (B2B) software company based in Orange County, Calif. The company focuses on the design, development and delivery of real time, personalized dashboard software solutions for the home and small business. The company’s first product, GreenDash, is targeted toward the home energy-monitoring marketplace. FutureDash welcomes interest from potential channel partners, including utility companies, ISPs, OEMs, hardware manufacturers, telecom and broadband service providers, manufacturers of consumer electronics, networking and residential gateway devices and retailers looking to add white label home energy monitoring capability to their products or who want to offer home energy monitoring as a value-added-service (VAS). FutureDash is a member of the ZigBee® Alliance. The Zigbee’ trademark is owned by the Zigbee Alliance Corporation. All other trademarks used herein are the property of their respective holders. For more information on FutureDash, please visit www.futuredash.com. -HHH- CONTACT: FutureDash Corporation Kevin Strong info@futuredash.com +1 (949) 732-0355 |